Branding Romania

There happened a lot of great things for me recently. Most of them are not some that you necessarly want to share with the entire Internet comunity as I hardly believe they are ment to be enjoyed in a smaller circle. I am saying that somehow to motivate why the title of my blog this days is reffering to Branding our country rather then how I've been doing recently... the idea of Branding at a national level came to me last year when I was staying in US and it comes back to me now even stronger... It is so important, that I somehow thinK that I should dedicate it a big part of my blog, and I would like to start today.
Our country image abroad is in the best case unexistant. In the worse case, it is a very negative one, and it is like this not because we stood hepless in front of time and space, but because this is how we marketed our nation. And for this we have used all the methods posible, for the last 50 years.People. Media.Our own belief...
It is really sad to write all this, but each day staying here I realise how terible we are in selling an image of a country which economicaly is not that far away from Hungary, Slovakia or Poland,culturaly and spiritually reach... why did we have the bad chance of being the black ship of Europe (or one of 2-3 of them)? Is this image reflecting reality? How can we improve it?
Our country image abroad is in the best case unexistant. In the worse case, it is a very negative one, and it is like this not because we stood hepless in front of time and space, but because this is how we marketed our nation. And for this we have used all the methods posible, for the last 50 years.People. Media.Our own belief...
It is really sad to write all this, but each day staying here I realise how terible we are in selling an image of a country which economicaly is not that far away from Hungary, Slovakia or Poland,culturaly and spiritually reach... why did we have the bad chance of being the black ship of Europe (or one of 2-3 of them)? Is this image reflecting reality? How can we improve it?


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